23 May 2018
The role and nature of interactions between brands and their customers have interested marketers for decades, with interactions affecting customer attitudes and purchasing intent. But over the past decade due to the rise of social media and other digital channels the way companies interact with their customers has changed radically.
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15 February 2018
Tea or coffee? It’s a common enough question, but one that makes passions run high in the UK. So which of these drinks are Brits pouring most frequently into their favourite mugs? And which can claim to be the better choice? Let battle commence!
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03 January 2018
The mug has always been seen by polite society as the poor relation to the teacup. But its history is longer and richer; and it’s now the UK’s receptacle of choice. Here we take a look at the history of the humble mug, from its earliest origins to its place in today’s tea etiquette.
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