by Peter Sanders | Sep 21, 2020 | Uncategorized
The role and nature of interactions between brands and their customers have interested marketers for decades, with interactions affecting customer attitudes and purchasing intent. But over the past decade due to the rise of social media and other digital channels the...
by Peter Sanders | Jun 3, 2020 | Uncategorized
The world of marketing is changing, the days of competing on economies of scale are gone and organisations need to leverage customer relations and economies of scope to gain a competitive advantage. Relationship management leads to greater value creation through a...
by Peter Sanders | May 14, 2020 | Uncategorized
At Prince William Pottery, we have been screen printing mugs for over 40 years. Screen printing is a tried and tested process which yields great, long lasting results for decorating mugs. But what is the secret to creating a quality screen printed promotional mug?...
by Peter Sanders | Apr 15, 2020 | Uncategorized
There are many variables in creating high quality printed mugs, we take a look at how the screen mesh can impact your promotional mugs. The screen printing process has been used for decades but there are many variables to the process which determine whether the print...
by Peter Sanders | Apr 6, 2020 | Uncategorized
To use the dye sublimation process on mugs a coating must be applied to the outer surface of the mug, we take a look how promotional due sub mugs are coated ready for us to decorate your branded mugs. In previous blog posts we have discussed how promotional mugs are...
by Peter Sanders | Feb 18, 2020 | Uncategorized
There are many decoration techniques for branded and custom mugs, we take a look at the dye sublimation process and see how it works. There are many methods of branding promotional products such as mugs, but one of the most popular techniques is dye sublimation. But...
