Returning customers spend nearly 70% more than first-timers. Your sales funnel isn't only about attracting newcomers to your business. One of its top priorities is instead to boost customer loyalty and keep them coming back for more. But you need to convert new...
Blog Archives
Customer Retention Strategies for Small Businesses
A shocking 72% of customers globally have a high sense of loyalty to at least one brand. The brands that they're loyal to are likely working hard on customer retention. That doesn't happen by accident. You don't have to own a large worldwide business to keep customers...
Navigating the Buyer’s Journey Through Digital Content and Tangible Touchpoints
In the ever-evolving landscape of digital commerce, understanding the intricacies of the buyer's journey is not just a strategic choice but a necessity for businesses vying for consumer attention. A staggering 71% of potential customers embark on their purchasing...
Small Business Success: Tips for Sales and Marketing Alignment
Sales and marketing are two sides of the same coin - getting new customers into the business and keeping them coming. One can't function without the other. Seamless collaboration between sales and marketing teams is crucial for achieving small business success and...
Overcoming Common Sales Objections in Small Businesses
Turning sales objections into opportunities is an art mastered by only the savviest sales professionals. For small business owners and entrepreneurs, overcoming those inevitable buyer barriers can sometimes feel like an uphill battle to convert leads into paying...
Cultivating Brand Advocates in a Small Business: Your Secret Weapon for Growth
In an increasingly noisy and competitive business landscape, traditional advertising simply isn't enough anymore for small businesses trying to stand out. Savvy entrepreneurs recognise word-of-mouth referrals from passionate, loyal customers as one of the most...
Closing Deals: Tips for Small Business Owners
Closing sales requires skills and tactics that need special attention. Many small businesses find it difficult to gain customers and increase sales. However, there are solutions that small business owners can apply next time they want to close deals. What Are...
The Science Behind Successful Follow-Up Calls: Tactics and Strategies
More than 40 million adults in the UK were the target of a scam text or call in only three months. The country is cracking down on cold calling, especially from those offering financial products, to combat this issue. You can still find success as a salesperson with...
Mastering the Art of the Perfect Sales Pitch: A Comprehensive Guide
In the dynamic realm of sales, the ability to deliver a compelling pitch stands as a cornerstone for success. Recent studies show that 63% of prospects remember a good sales pitch.. In this comprehensive guide, we will unravel the secrets behind creating a pitch that...
Winning Ways for SMEs to Generate and Convert Leads
As a small or medium-sized enterprise (SME), generating and converting leads is an essential aspect of growing your business. However, it can be a daunting task, especially with the increasing competition in the market. Fortunately, with the right strategies, SMEs can...