Traditional marketing strategies are fading, but promotional products are still strong. In one day alone, you can engage with many brands using branded promotional items. You can start your day with a cup of coffee in a mug adorned with a familiar company logo. Later,...
A shocking 72% of customers globally have a high sense of loyalty to at least one brand. The brands that they're loyal to are likely working hard on customer retention. That doesn't happen by accident. You don't have to own a large worldwide business to keep customers...
Good business leaders know that effective marketing is essential to succeed in today's competitive business landscape. However, as a smart business leader, you understand that it's about much more than promoting your brand and products. You appreciate the value of...
Most of us have a product or service that we only buy from one company. Sometimes we aren't sure why. Other times, we can give a clear reason for our loyalty. But when that happens, it's a magical thing for that lucky business. Loyal, repeat customers will keep your...
In the ever-evolving landscape of digital commerce, understanding the intricacies of the buyer's journey is not just a strategic choice but a necessity for businesses vying for consumer attention. A staggering 71% of potential customers embark on their purchasing...
Unless you've been avoiding all social media over the last few months, it's hard to escape a certain brand's infamous water bottle. Here's a hint: It's also the name of a hockey championship trophy. While buyers are flocking to big-box stores to score the latest...
Sales and marketing are two sides of the same coin - getting new customers into the business and keeping them coming. One can't function without the other. Seamless collaboration between sales and marketing teams is crucial for achieving small business success and...
Your tech business is struggling to stand out against the din of the online marketplace. What can you do? In this relentless pursuit of digital differentiation, a classic marketing tool is frequently overlooked: branded merchandise. Today we are illustrating how, when...
Turning sales objections into opportunities is an art mastered by only the savviest sales professionals. For small business owners and entrepreneurs, overcoming those inevitable buyer barriers can sometimes feel like an uphill battle to convert leads into paying...
The Imperative of Building Authority in Modern Business In the dynamic realm of modern business, establishing authority is not just an aspiration but a necessity for sustainable success. Consumers prioritise trust when making purchasing decisions. This underscores...