Running a business in any industry takes dedication, diligence, and perseverance. At the beginning of 2022, there were approximately 5.5 million small businesses in the UK.
With so many other companies to compete with, it’s essential that you leverage both conventional and digital marketing to get your brand in front of the right demographic. Using cheap printed mugs is a great way to bridge the gap between offline and online marketing strategies.
We’ve put together a guide full of marketing tips and branding advice to help you get started. Let’s dive in.
Contest Rewards
Contest rewards are an amazing way to combine conventional and digital marketing methods. A great example is offering marketing collateral as a social media contest reward.
You have plenty of flexibility when designing the contest. It could be something as simple as a raffle, or you could encourage your audience to use a specific hashtag. Offering branded products to participants can help generate online buzz while increasing brand visibility offline.
To run a successful contest, you’ll need to focus on two attributes: the reward and the barrier to entry. If the contest is too difficult to participate in, people likely won’t be interested. If the reward isn’t compelling, they’ll pass on the opportunity to get involved.
Promotional mugs are great reward options because of their utility. After all, these are items that people will use every single day.
User-Generated Content
There are very few people online who wouldn’t love increased social media exposure. Getting a shoutout from a brand could substantially boost someone’s number of followers.
With this in mind, companies can encourage user-generated content in exchange for showcasing their creations on the brand’s official page. To clarify, you could ask your audience to post creative photos with your branded mugs.
A handpicked few would then receive a shoutout on the brand’s social media pages. People who already have your branded mugs can participate immediately. Those who don’t will be encouraged to purchase them.
Since the mugs you use in this scenario are so affordable, you’ll likely experience a boost in sales.
Exclusive Promotions
You can run short-term promotions that include branded mugs as a free gift alongside a purchase. These mugs should be exclusive and only available in this scenario.
Limiting the duration of this promotion can build a sense of urgency and encourage additional purchases. To get the most out of the strategy, you’ll need to ensure that your promotional design is top-tier.
The mugs you give away should be aesthetically pleasing and aligned with your brand. Put simply, you’ll want to create something that gets people talking about it. When your customers bring their mugs to the office or invite guests over, your brand is sure to get plenty of attention.
A Glimpse Behind the Scenes
Breaking down the branded mug design process is a great way to generate interest in this product. This could include a series of design iterations or a time-lapse of their creation. You could even include footage of the manufacturing.
There’s no shortage of possibilities when it comes to content opportunities. This content will also convey the meticulousness involved in the product’s creation.
This goes a long way toward adding additional value. It’s best to keep your behind-the-scenes videos limited to your brand’s social media accounts. This will help instill a feeling of exclusivity in your audience, as only your followers will get to see this content.
Influencer Collaboration
Brand ambassadors have a utility you can’t overlook. When you establish a relationship with the right person, they can become one of your most powerful marketing assets.
Branded mugs are easy for virtually any influencer to build content around. Something as simple as placing a mug in the foreground of a short video could substantially improve your brand awareness.
However, it’s essential to be careful who you work with. Thoroughly research potential influencers to ensure they haven’t been involved in controversies. Consumers are keen on abandoning brands that collaborate with morally questionable individuals.
The last thing you want is to lose followers and support by hiring the wrong influencer. If all goes well, though, this process can have a substantial return on investment.
Audience Interaction
One of the best ways to interact with your audience is by asking for their input. In this context, you could ask your followers what type of design they’d like to see on your next mug.
You could even ask them to submit their own designs. Loyal followers will be more than happy to engage with this type of content.
This helps accomplish two goals: it builds a better relationship with your audience and streamlines the design process. Depending on how well your first few designs perform, you could even create a seasonal schedule that involves releasing new designs every few months. Be sure to credit design contributors, though!
Getting Started
No matter how good your designs are, it’s essential to find the right manufacturer. They should be able to bring your vision to life in a timely manner.
Your manufacturer should also be notably easy to communicate with. Getting left in the dark during the manufacturing process can be highly frustrating. Look at past client reviews to see what others have had to say about their services.
Keep an eye out for certain details like products that arrived late or damaged. Your manufacturer should provide insight into the processes they use. If they attempt to deflect questions about this topic, there’s a chance they could be using unethical procedures.
Explore their pricing structure, as well. Shopping around will help you find the best deal without sacrificing quality.
Don’t Overlook Cheap Printed Mugs
Not all of your marketing collateral has to be expensive. Cheap printed mugs are a cost-efficient way to increase brand awareness and improve your marketing efforts. Be sure to work with the right manufacturer so you can get the best results.
Ready to bring your ideas to life? Get in touch with a representative at Prince William Pottery today. We’re ready to guide you through the process and help you get started as soon as possible.
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