In the UK, there are estimated to be approximately 5.5 million private-sector businesses. With so much competition in every industry, it can be difficult to stay afloat.
This is especially true for small companies that struggle to contend with giant corporations. The good news is that there are steps you can take to improve your business’s longevity.
One of the most important activities to focus on is your brand’s environmental sustainability. Many businesses choose to give branded sustainable swag as corporate gifts.
Sustainable merchandise comes with many benefits, but not everybody understands them. Let’s explore what you should keep in mind.
Show Off Your Eco-Credentials
It’s crucial for your brand to convey that it cares about the environment. Climate change is a major global issue that you can’t afford to neglect.
However, it’s not enough for your brand to simply acknowledge its existence. You’ll need to show your audience that you plan on taking action.
Using sustainable merchandise conveys that you care about minimizing your future carbon footprint. Eco-friendly products like these are a minimal burden on the environment. Keep in mind that your concern for issues like these must be genuine.
If you attempt to feign environmental activism, your audience will see right through it. Not only will this cause you to fall short of your goals, but it will also damage your brand’s reputation. This situation could be difficult or even impossible to recover from.
Boost Your Customer Loyalty
In today’s society, customers are drawn to environmentally-friendly brands. It’s not uncommon for people to purchase a product that’s more expensive simply because it’s better for the environment.
By extension, they also prioritize eco-friendly brands over those that disregard issues like pollution, resource depletion, or climate change.
Maximising customer loyalty is crucial for long-term performance. After all, it’s much easier to leverage an existing customer relationship than to build a new one.
Keep in mind that you need to maintain your environmental activism in the future. If your audience doesn’t see continual support from your brand, they may assume you were masquerading as an eco-friendly business to generate sales.
Improve Your Brand Awareness
Branded eco-friendly products go a long way when it comes to improving brand awareness. This is especially true when giving reusable coffee cups since they’re so easy to incorporate into everyday life.
The more often people see this product, the more ingrained your brand will be in their minds. Over time, this can help influence their purchase decisions. There will likely be plenty of scenarios where someone first discovers your company through its branded merchandise.
This has the potential to get your business in front of thousands of additional people who would have otherwise never heard of you. It may take a bit of time to see results, but be patient. As the months go on, there’s a good chance that you’ll garner a larger amount of interest in your brand.
It’s no secret that marketing strategies can often be complex. Many of them require substantial research and large budgets. Reusable coffee cups are a simple, cost-efficient way to market your brand.
It’s worth considering that approximately four in 10 British citizens report that they have a short attention span. This means that around 40% of consumers who interact with text-heavy marketing collateral will quickly lose interest.
This is where simplicity in marketing truly begins to shine. Virtually any business can leverage reusable coffee cups. Businesses that already give away promotional materials will find it effortless to incorporate them.
This will free up extra time and allow your marketing team to focus on other pursuits. This strategy is low-cost and can also help you reinvest money into different areas of your business.
Reusable products are some of the best gifts that you can give due to their utility. It’s far too often that businesses provide gifts that end up in the trash after a single use. Items you can reuse have a higher intrinsic value due to their extensive lifetime.
This makes them well worth the expense to procure or manufacture. When you give people eco-friendly coffee cups, they’ll frequently see and touch them. Owning a reusable cup provides a much more engaging experience compared to something like artwork or whiskey stones.
These coffee cups can even help recipients save time and money. When someone owns a reusable cup, they’ll be less likely to purchase coffee from a commercial location. Instead, they can make coffee at home or work and use your branded cup as opposed to a disposable one made from paper or plastic.
When sourcing your products, ensure that you work with the right professionals. Look for a reputable mug manufacturer like Prince William Pottery to get the best results.
Use Them as Sustainable Corporate Gifts
Corporate gifting allows you to create a touch point with clients, prospects, and employees. These should be modest in value yet still have utility.
Reusable coffee cups are the perfect solution for a corporate gift. As previously mentioned, these are products that people will use every day.
For instance, a potential client might see your coffee cup on their desk and give you a call a few weeks after your initial meeting with them. Your employees will see them while they work and remember why they enjoy being at your company.
Corporate gifts can get your brand in front of people on a regular basis and remind them that your company exists. This is important even for those you already have a relationship with. Almost every industry has a large number of competitors, and the last thing you want is for your audience to use branded merchandise from another business instead of yours.
Leverage Sustainable Swag
Using sustainable swag is a great way to promote your brand. It also conveys that your company prioritises sustainability, something that can boost brand awareness and build customer loyalty.
Speak with a representative at Prince William Pottery to discuss your options. Our professional team is ready to connect you with the best solutions for your needs.