Cheap Printed Mugs: Standing Out in Generic Branded Merchandise
In the sea of generic branded merchandise, cheap printed mugs are business- and budget-friendly. Let us show you why and how here.
How many times have you visited a trade show or conference, and come home with a reusable bag filled with branded merchandise?
From koozies and pens to t-shirts and stickers, there are a ton of cheap promotional items to choose from. You might have invested in the same pieces to share your brand with your customers, partners, and employees, too!
The only problem? Most of those items will end up in the back of a drawer or at the bottom of a wastebasket if they don’t meet these two critical criteria: useful and memorable.
This is where cheap printed mugs come in. Today, we’re sharing a few of the features that make these the perfect way to stand out, stay competitive, and grow your brand following.
Serve a Practical Purpose
First, let’s talk about the practical side of personalised mugs. According to the British Coffee Association, people in the UK drink a collective 98 million cups of coffee per day. That’s a lot of joe!
In addition, they’re also filling their mugs with their favourite teas. The UK Tea and Infusions Association reports that UK residents drink a staggering 100 million cups of tea each day, totalling nearly 36 billion cups per year.
When you distribute promotional mugs with a logo, you can rest assured that your recipients will put them to good use. No matter how many different mugs most of us have in our homes or offices, there’s always room for one more. Then, each time they go to take a sip of their beloved chai latte or espresso, they’ll remember your brand.
While a paperweight or koozie might be used on occasion, this is one promotional item that you know will see near-daily use. This optimises the return on your investment and gives you the most leverage for your money.
Send a Brand Message
When someone leaves a mug on their desk or walks around the office holding theirs, they can’t help but grab the attention of passersby. Sometimes, this “silent” form of advertising is just as effective as an intentional campaign or word-of-mouth outreach.
Any time that individual goes to the company kitchen for a refill or strikes up a conversation with a colleague, they’ll promote your brand, perhaps without even realizing it. Then, they’ll continue sending that message as they sit the mug down and get back to work.
While most companies choose to place their logo in the middle of a solid white mug, this isn’t your only choice. You can also wrap a larger image around the entire mug, or place your design anywhere else that you choose. To stand out and get noticed, you can even print a promotional message on the bottom of your branded mug.
This way, when someone tips their head back to get the very last drop, they’ll share your brand information with anyone close by!
According to a recent report, UK marketing budgets have grown this year, jumping from 9.2% of company revenue in 2022 to 9.3% in 2023.
When you’ve allocated nearly 10% of your organisational pounds to a campaign, you want to make sure it’s as effective as possible. You also want to conserve costs without cutting quality. Branded mugs offer both benefits, allowing you to spread your brand message without maxing out your marketing spend.
While they’re inexpensive to purchase (especially in bulk), we don’t cut corners on quality. We craft all of our mugs with care and consideration, keeping your brand top of mind.
There are some branded products, such as pens, that limit your creative expression. When you only have a small surface space to work with, it can be difficult to accurately portray your company colours, logo, and tagline.
With personalised mugs, this isn’t an issue. Instead, you’ll notice that you have plenty of room for your unique, customised design. Our designers will work with you to create a product that fully embodies your brand.
At Prince William Pottery, we offer several different mug styles that vary slightly in terms of shape and features. This allows you to choose the perfect shape, style, and silhouette for your creation. Most of these white mugs have a central space that features your business’ logo as the central design.
Will you choose a classic-shaped mug that’s perfect for drinking tea, such as the Sandfield Mug? Or, will you select a taller version that’s better suited for lattes, like our Hillside Mug? If you’re torn between a few different styles, our talented designer team can help you choose the best one for your needs.
If you were to survey your mug collection right now, chances are you’d find a few designs that looked a little worse for the wear. This is because most are crafted with cheap materials or a sub-par glaze that’s not built to last.
When you purchase from us, you can rest assured that your design will stick around for years to come. We coat each earthenware mug in our special ceramic glaze that protects it from heat and makes it safe for your dishwasher.
If you’d prefer a bone china mug, we also offer designs that are as durable as they are classy. From our Balmoral Mug to our Marlborough Mug, we have lots of options for you to browse. Both our earthenware and bone china designs are durable, strong, and elegant.
Create Your Own Cheap Printed Mugs Today
Are you tired of your branded merchandise getting lost in a sea of competing swag? We get it. You want to get the word out and build recognition, but you don’t want to overstretch your marketing budget and lower your ROI.
At Prince William Pottery, we’re here to take the guesswork out of cheap printed mugs. Our team can walk you through every part of the design process, ensuring the final result is one that perfectly reflects and represents your brand.
As you shop our selection of mugs, you can request a Quick Quote if you find a style you love. In the meantime, feel free to contact our team if you have any questions!