We all have different tastes when it comes to our favourite coffee. Yours might be a strong espresso. Or a double espresso if you’re not a fan of sleep. It might be a flat white, a cappuccino, a latte or the ever-fashionable pumpkin spice.
But whatever your coffee preference, there is something nearly all of us have in common. We all have a favourite mug (even if we aren’t always ready to admit it.)
That’s why branded logo mugs are an ingenious choice for business merchandise. Do you still need convincing? Read on to discover the art of making a statement with a branded mug.
The Power of Personalised Ceramic Mugs
Businesses need new ways of making an impression. Gone are the days when you could tick your branding off your marketing to-do list by creating a logo.
Your brand exists everywhere: on social media, on websites, or in the office. Personalised merchandise like a branded mug helps make a unique impression on other people.
It’s an easy way for people to find out about your business. And since it will appear on a hot mug of coffee, it isn’t as fleeting as an ad that appears for milliseconds in someone’s Facebook feed!
Personalising the coffee cup means you can create a connection with your target audience. You don’t have to stop at a logo. You can create a funny slogan, catchy phrase, or even a promotional offer.
Making an Impression With Your Material Choice
Any promotional item you create for your business reflects who you are and what you stand for. It must represent quality if that’s what you value as a business.
A durable and high-quality mug design will feel like a premium product when cradled in the hands of your customers. We have beautiful earthenware and china varieties to help you pick the perfect finish.
So, when choosing a branded mug, opt for high-quality printing on the material that best reflects your brand.
It will show your customers that the small details matter to you. And that’s a crucial message to get across if you want to win the heart of a new client.
It’s A Chance to Show a More Creative Side
Your business’s marketing strategy must constantly evolve to help you stay ahead of competitors. Similarly, you must do the same with your promotional branded products.
Use a branded mug to show genuine creativity and upgrade your brand from bland to bold.
It will help customers see a different side of your company, and that’s important if you want to reach new customers or markets.
The beauty of bespoke mugs is that they are a blank canvas. It’s the perfect chance to be creative. Unlike websites or ads, you aren’t limited by technology, SEO practices, or ad policies.
You can create personality and flair in your brand. For example, you could choose a colour-changing mug to reveal a playful message to your recipient.
Or you could opt for vibrant colours to celebrate a key date in the calendar for your business. Your options are endless, and all it takes is a bit of creative brainstorming to develop a unique idea.
Precision Printing With Your Branded Mug
Always opt for an experienced provider for custom mug printing. Precision in the manufacturing process will mark your merchandise as premium standard.
Check before ordering that you’re getting a printed cup with the best resolution and ink quality.
For example, at Prince William Pottery, we offer dishwasher-proof, scratch-resistant printing techniques to give you a durable, high-end finish.
We also use a dye sublimation process to achieve the sharpest details for the most impressive results. So you will get a vibrant design that will still look great on your customer’s desk many months or years from now.
Sustainable Branding: Making an Eco-Friendly Impact With Your Marketing
Sustainability is more than a buzzword. Every customer is now turning to businesses to see their impact on the environment, so you need to send a clear message with every small decision you make.
The advantage of using branded mugs is handing customers an eco-friendly product they’ll reuse. It’s not a plastic throwaway item that will end up in a landfill.
You could even make this central to the message you add to your mug design, showcasing your eco-credentials to the world.
The Journey From Design Concept to Kitchen Must-Have
Consider the journey a mug takes. It starts from when you first create the design concept. And that journey continues to the most unexpected destinations.
It might become the do-not-touch favourite mug someone hides from the rest of the office to enjoy that first extra-strong morning cup of coffee. Coffee mugs end up in office kitchens, desks or meeting rooms.
They sometimes make their way to a client’s home, kept as a personal gift for those remote work days. The most quirky and striking designs could even end up on the shelf of a home or office as part of the decor.
Few items of merchandise have that longevity. For a business branding opportunity, no other product has as much potential.
Branded Logo Mugs: an Impressive ROI
If you spend your life in the marketing department, you’ll know that ROI stands for return on investment. It’s the money you get back in profit when you’ve paid for a marketing campaign.
Sometimes, that can be pricey – a TV ad with a high-profile celebrity, for example. But it doesn’t have to be. A branded mug is a low-cost investment that brings plenty of dividends.
Anyone who sees or uses that mug will see your marketing message. In terms of brand visibility, it offers an impressively high return for the one-off cost of a cup.
Order Your Branded Mug Now
There are many reasons to use branded logo mugs for your next promotional campaign. It’s low-cost, long-lasting and fun.
Why not place your order today with Prince William Pottery? Our easy ordering process and massive mug choice mean you can find the perfect design for your marketing goal.