Blog Post

How Printed Mugs Generate Impressions For Your Brand

by | Jul 21, 2023 | Branding, Marketing | 0 comments

From the coffee shop to the conference room. Printed mugs are everywhere! They can be seen at breakfast tables and in offices and everywhere in between. This makes printed mugs one of the most visible and effective ways to get your brand out there and generate countless impressions for your brand.
In this blog post, we’ll discuss the many benefits of using printed mugs to increase brand awareness and create a lasting impression with your target audience. So grab a cup of coffee, pull up a chair, and let’s dive into how printed mugs can generate countless impressions for your business!

Why Promo Mugs are a Powerful Marketing Tool

Printed mugs, also known as promo mugs or logo mugs, have emerged as a powerful marketing tool for businesses. They offer several advantages over other promotional items and have become a firm favourite among marketers for brand promotion.
One of the main reasons why mugs are so effective is their functionality. Unlike other promotional products that might end up collecting dust or being thrown away, mugs are used on a daily basis. Research by the BPMA (The British Promotional Merchandise Association), found promo mugs are used on average 198 times per month, and the cost per impression is just $0.004. Also, they found that 70% of respondents had done business with the company after receiving a printed mug. This shows what fantastic value logo mugs can offer for marketing budgets.
In a world where consumers are bombarded with hundreds, if not thousands, of marketing messages every single day, which are mainly ignored. Promo mugs have a unique position in the daily lives of consumers. Your brand needs to be seen at least 7 times before customers are ready to purchase from you. With printed mugs, your customers can see your brand every day! Helping them remember your brand.
Furthermore, the versatility of branded mugs cannot be underestimated. They can be customized with a company logo, slogan, or even a full-colour design, providing ample space for creativity. This customisation makes them suitable for any industry or business, whether it’s a small local cafe or a multinational corporation.
In addition, printed mugs have a high reach. They are often placed in office break rooms, shared spaces, and even gifted to clients and customers. This means that not only the mug owner but also their colleagues and friends become exposed to the brand. The potential for reaching a large audience is tremendous.

The Versatility of Promo Mugs

One of the greatest advantages of using promo mugs as a promotional tool is their versatility. These mugs can be used in a variety of ways, making them a smart investment for any business looking to expand their brand reach.
First and foremost, promo mugs can be given away as gifts to customers. These logo mugs can be used to show appreciation, build relationships, and encourage brand loyalty. The recipient will use the mug on a daily basis, reminding them of your brand and the positive experience they had with your business.
Beyond gifting, printed mugs can also be used as part of the overall office decor. Companies can provide branded mugs to their employees, creating a consistent brand presence throughout the workplace. This helps to build a sense of unity and community while also promoting the brand.

Cost-Effectiveness of Printed Mugs

When it comes to promoting your brand, you want to ensure that you’re getting the best possible return on investment. Printed mugs offer an incredibly cost-effective way to get your brand seen by potential customers.
Firstly, the cost per impression is extremely low with printed mugs. Consider how often people use mugs throughout the day, especially in the office. Each time they take a sip, they’re reminded of your brand. This means that a single printed mug can generate countless impressions, making it a very affordable way to increase brand awareness.
Secondly, printed mugs are a long-lasting investment. Unlike other promotional products that may get used once and then thrown away, mugs are used and reused over an extended period. This means that your brand is continuously being seen by potential customers, making printed mugs a cost-effective option for increasing brand visibility.
Finally, the production costs of printed mugs are relatively low, making them an affordable option for businesses of all sizes. Whether you need 100 or 1,000 printed mugs, the cost per unit is significantly lower than other promotional products. Overall, printed mugs are an excellent choice for businesses looking for a cost-effective way to increase brand visibility and generate countless impressions. With their low cost per impression, long-lasting value, and affordability, printed mugs offer a marketing tool that every business should consider.

The Psychological Impact of Promo Mugs

It’s fascinating how much impact promotional items can have on the way people perceive a brand. Printed mugs are no exception – they can have a significant psychological impact on their recipients.
One of the primary psychological benefits of printed mugs is that they create a sense of reciprocity. When someone receives a free mug, they feel inclined to reciprocate the gesture in some way. This sense of obligation can lead to increased loyalty and a stronger connection with your brand.
In addition to reciprocity, printed mugs also create a sense of belonging. When someone receives a mug with your brand’s logo or message, they become a part of your tribe, so to speak. They’re now part of a group of people who all share a common interest – your brand. This sense of belonging can be powerful, especially if your target audience values community and inclusivity.
Finally, printed mugs can also create a sense of nostalgia. When someone receives a mug, they’re likely to use it regularly, whether it’s for coffee at home or water at the office. As they continue to use the mug, they develop a familiarity with it, and it becomes a part of their routine. This familiarity can lead to feelings of nostalgia, which can be a powerful way to evoke positive emotions and memories associated with your brand.
Overall, the psychological impact of printed mugs shouldn’t be underestimated. By using mugs as a promotional tool, you can create a sense of reciprocity, belonging, and nostalgia among your target audience – all of which can lead to increased brand loyalty and a stronger connection with your brand.

Customisation of Printed Mugs.

There is a wide range of mug styles, colours, and mug printing techniques. Allowing businesses to create the perfect mug for their target audience. Whether you want sophisticated bone china mugs or want to maximise your budget with cheap promotional mugs. There is a mug that will fit with any company’s brand identity.
Prince William Pottery is a specialist manufacturer of printed mugs. Offering a range of mug printing techniques to suit all budgets. Contact us today to see how you and your brand can benefit from printed mugs.


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