Blog Post

The Art of Gifting: How Printed Mugs Strengthen Customer Relationships

by | Oct 10, 2023 | Branded Merchandise | 0 comments

Did you know that nearly half (48.7%) of all recipients keep promotional, branded products for at least five years? When gear sticks around for that long, 75.4% explained it’s because it’s useful.

While pens, magnets, and t-shirts are likely to wind up at the back of an office or dresser drawer, mugs are a different story. Chances are, you’re sipping tea, coffee, or another favourite beverage from one right now. They’re inherently practical, endlessly customizable, and easy to stash and store.

That’s what makes these the ideal promotional gifts for customers. If you’re on the fence, read on. Today, we’re sharing a few of the top ways that printed mugs can help you strengthen your relationships, grow your business, and build your bottom line.

Achieve Instant Recognition

Quick: Think of the five mugs you reach for most often. Chances are, you can easily visualise what they look like, how they’re shaped, and the way they fit in your hands.

If the mug has a logo on it, you probably spend a few seconds each morning glancing at the design. You ponder it while the coffee percolates, or while your creamer swirls neatly inside. If you encounter that logo again throughout the day, your mind immediately goes back to the mug.

This explains why branded mugs are such a smart marketing product.

They allow you to get inside the minds of your customers, and take up residence there a while. Whether they’re thinking of your product or service for five seconds or five minutes, it gives you the opportunity to make a daily impression.

Maximize Your ROI

When you invest in any type of customer gifts, you’d prefer for them not to wind up in a wastebasket by the end of the day. After all, that’s your valuable marketing dollars at work, whether you’re buying 25 or 250.

According to one report, 70% of CMOs in the U.K. are under pressure to do more with less. If you want to achieve maximum visibility, you need promotional products that will get the job done and allow you to multitask.

Here’s where branded mugs shine.

The mugs are not only products themselves, but they can also be used as vessels to hold smaller items. This doubles or even triples your opportunity to make an impact, helping you eek as much value as possible from every customer interaction.

Expand Your Footprint

How many times have you noticed a funny or memorable mug that someone else was using? Whether you’re chatting in the company kitchen or in a one-on-one conference room meeting, some designs are just hard to forget.

Imagine if your tagline and logo were the visuals that stuck in someone else’s mind.

When you give a mug as a token of appreciation for customer loyalty or patronage, you can reach people you didn’t even know about. Every time someone takes a sip from it, they’ll send a message about your brand to everyone in their vicinity.

This allows you to grow your circle, expand your reach, and possibly even introduce new customers to your business.

Cater to Your Clients

There’s more than one way to design a promotional, printed mug. You can choose from a variety of different designs and shapes based on what you think your customers would appreciate the most.

Take our Sandfield Mug, for instance. Produced by our team for more than 15 years, this is one of our most popular designs. It features a large print area, a wide range of colours, and a comfortable, curved handle. This would be ideal for a traditional customer who values stability, conventionality, and classical elements.

Think your customers would prefer something a little more modern? In that case, our Cambridge Mug might be a better option. This design features sleek, straight lines and a generous logo space that are sure to appeal to contemporary tastes.

In addition to our Sandfield and Cambridge designs, we also offer many more customizable choices, such as:

  • Bell Mug: Great for advertising and souvenirs
  • Sparta Mug: Classic shape for general marketing
  • Hillside Mug: Our exclusive tall latte-style mug
  • Lincoln Mug: Tall, slim, and elegant for promotions
  • Marlborough Mug: Bone china construction, unique shape
  • Topaz Mug: Bone china construction, bright white base for logo
  • Balmoral Branded Mug: High-lustre white finish for vibrancy

You can check out all of these options and learn more about each one on our Branded Mugs page.

Related Article: The Power of Customer Testimonials in Small Business Marketing

Long-Lasting Gift

Finally, let’s talk about the longevity of a high-quality printed mug. While a sub-par one might crack or fade after one round in the dishwasher, that isn’t the case with ours.

All of our ceramic mugs feature a durable ceramic glaze that protects them from heat. It also makes them safe to use in the dishwasher! Even if your customers use (and clean) theirs every single day, you can rest assured that it will always look the same as the day they got it.

In fact, even our elegant and beautiful bone china mugs are designed to be safe in the dishwasher and microwave. Go ahead and add a logo, text, or even a barcode to yours! If you don’t have a layout in mind, our team of expert graphic designers will help you create your own design and artwork.

We’ll check, re-check and amend your graphics as necessary to ensure a premium final result. The end product will be one that’s not only vibrant and memorable but strong enough to stand the test of time.

Find the Best Promotional Gifts for Customers

From small businesses to Fortune 500 companies, every organization wants to impress its customers. While there are many marketing strategies that can help you get there, printed mugs are some of the most affordable and effective options around.

They’re durable, memorable, and practical. These are the qualities that make them the perfect promotional gifts for customers!

At Prince William Pottery, we’re here to help you put your own personalized spin on our selection of branded mugs. To learn more and get started, feel free to contact our team today!

Related Articles: Building a Customer-Centric Culture in Your Small Business




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