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Why Promotional Mugs and Other Promotional Products Work: A Key to Small Business Success

by | Jul 19, 2023 | Branded Merchandise | 0 comments

Small businesses with limited resources find it challenging to compete with larger companies. With larger budgets, bigger competitors can spend more on advertising and marketing strategies. But it is important for businesses of all sizes to promote themselves. If your potential customers do not know how you can solve their problems or even that you exist, your business will never survive, never mind thrive. Fortunately, promotional products such as promotional mugs provide a great way for small businesses to stand out. Creating a lasting impression on their target audience.

Why promotional mugs and other products are important for small businesses.

Promotional products are an essential marketing tool for small businesses. They create brand awareness and recognition. Helping businesses to stand out from the crowd. One popular promotional item is printed mugs. These printed mugs are not just ordinary drinkware; they are a powerful branding tool. When customers use a printed mug with your logo on, they are constantly reminded of your business. This constant exposure helps to solidify your brand in their minds and increases the chances of them becoming loyal customers. Moreover, printed mugs can also be seen by others.

According to research conducted by the BPMA (The British Promotional Merchandise Association), corporate mugs are used on average 198 times per month, and the cost per impression is just $0.004. Also, they found that 70% of respondents had done business with the company after receiving a promotional mug.

Further research conducted by ASI (Advertising Speciality Institute) found that 89% of people will remember the advertiser for two years after they have received a promotional product. These statistics highlight the power of promotional products can have for your business!

The power of brand recognition of branded mugs and other branded merchandise.

One of the key benefits of using promotional products is the power of brand recognition. When you create custom promotional products such as mugs it helps to establish and reinforce your brand in the minds of your customers. A simple act of giving away promotional products can make a lasting impression.

For example, when someone receives a custom mug, they are likely to use it on a daily basis. Every time they have their morning coffee or tea, they are reminded of the business that gave them the mug.

This consistent exposure to the brand creates familiarity and trust. It also acts as a form of word-of-mouth advertising. People who see the promotional products in use may inquire about the business and potentially become new customers themselves.

In addition, promotional products can serve as conversation starters, helping businesses engage with potential customers. This can lead to valuable connections and networking opportunities.

Increasing customer loyalty with promotional products.

Every business aims to build a loyal customer base. It has been found that an increase in customer retention has a huge impact on a company’s profits. By providing customers with something tangible that they can use in their everyday lives, businesses can build a stronger relationship with them. Helping to develop loyalty.

To achieve customer loyalty, you don’t just need customers to remember and recognise your brand. They must know how your business can help them solve their problems. Your customers remember your brand not by your name but by what problems you solve.

But it is important to remember that it has been found that people tend to be loyal to brands from which they receive high-quality branded merchandise. If you give a high-quality item to a new customer, they will remember you as a high-quality business.

Cost-effective marketing strategy with printed mugs.

Promotional products are a cost-effective marketing strategy that delivers long-term benefits. Unlike traditional advertising methods, which can be expensive and short-lived, promotional products provide a tangible item that customers can keep and use on a daily basis. For example, investing in mug printing with your business logo and contact information allows customers to enjoy a cup of coffee while being constantly reminded of your brand.

Compared to other marketing strategies, promotional products have a low cost per impression. This means that each time a customer uses or sees your branded item, it is a potential opportunity for your business to gain visibility and increase brand recognition.

Additionally, promotional products have a longer lifespan compared to print or digital advertisements, providing extended exposure for your brand.

Moreover, promotional products can be tailored to fit any budget. With a wide range of options available, from high-quality bone china mugs to budget-friendly mugs, small businesses can select items that align with their budget and target audience. This allows for a personalised and effective marketing approach that doesn’t break the bank.

By incorporating promotional products into your marketing strategy, businesses can maximise their advertising budget while creating a lasting impact on customers.

Promotional products as a networking tool.

Networking plays a crucial role in establishing connections, generating leads, and expanding opportunities. And what better way to make a lasting impression than through promotional products? These branded items act as tangible reminders of your business, making them an effective networking tool.

When attending networking events or conferences, offering promotional products creates an immediate sense of engagement. By handing out items such as pens, keychains, or tote bags, you provide potential clients or partners with something tangible that they can keep and use in their everyday lives. 71.6% of people who received promotional merchandise were able to remember the name of the company that gave it to them—creating a much more memorable impression than a business card.

Every time they use or see your promotional product, it serves as a constant reminder of your business and the connection you made. Promotional products also act as conversation starters, helping to break the ice and initiate meaningful conversations. As you hand out these items, it opens the door for potential clients or partners to ask questions about your business, allowing you to share your expertise and build relationships. These interactions can be the stepping stones to future collaborations and opportunities.

Moreover, when individuals receive a promotional product from your business, they become walking billboards, promoting your brand wherever they go. This form of word-of-mouth advertising is invaluable in expanding your network and reaching a wider audience.

Promotional products as a way to reach new customers

One of the biggest challenges for small businesses is reaching new customers. With limited budgets and resources, traditional advertising methods can be costly and may not yield the desired results. This is where promotional products can play a crucial role.

By giving away branded merchandise to potential customers, small businesses can effectively increase their visibility and reach.

Whether it’s a pen, a keychain, or a printed mug, these promotional items act as a constant reminder of your brand. Every time a potential customer uses or sees your promotional product, it reinforces your brand and keeps your business top of mind.

Furthermore, promotional products have a high retention rate. According to a survey conducted by the Promotional Products Association International  58% of recipients of promotional products keep the item for 1-4 years. This longevity ensures that your brand remains in front of potential customers for an extended period.

Lastly, promotional products offer a unique opportunity for small businesses to make a memorable impression. Unlike digital advertisements that can easily be ignored or forgotten, a tangible promotional item creates a physical connection with the customer. This can create a lasting impression and set your business apart from competitors.


Promotional products have proven to be an effective tool for small businesses to stand out from the competition. By using branded merchandise, businesses can create a memorable impression with their customers and establish brand recognition.

Additionally, promotional products are a cost-effective marketing strategy that can provide a high return on investment. This is why promotional products have been a popular addition to marketing strategies for decades.

Whether you’re looking to boost your brand recognition or increase customer loyalty, incorporating promotional products into your marketing strategy is a smart move for any small business owner.

Promotional Mugs from Prince William Pottery

If you want to elevate your brand using promotional merchandise, Prince William Pottery is a manufacturer specialising in Promotional Mugs. Please contact us today and see how we can help you and show you how printed mugs can benefit your business.

Related Article: Boost Your Marketing Strategy: The Benefits of Promotional Products for Small Businesses





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