The success rate for selling to new customers ranges from 5% to 20%. However, it rises to 60%-70% when selling to repeat customers. This highlights the importance of customer loyalty and retention for sustainable success. While acquiring new clients is vital,...
Marketing is the backbone of any thriving business. It serves as the driving force behind its growth and visibility. A successful marketing strategy can get people to take notice of brands, sparking interest, building awareness, and fostering lasting connections. The...
It's no secret that you need to get your name out there to do better business. In fact, about 71% of consumers aren't likely to shop with you if they don't recognise your brand, even if you can demonstrate superior quality. There are endless ways to promote your...
Brand loyalty is rising, with about 62% of U.K. consumers willing to pay more to buy from their preferred brands. These statistics signal a shift in consumer behaviour. As such, reducing friction in the sales process becomes even more crucial. Business owners and...
In the business world, every brand vies for attention in a sea of competitors. But there are definitely some brands who seem to have figured out how to turn heads more than others. Have you ever wondered how some small businesses effortlessly attract and engage and...
About 20% of small businesses fail within the first year while 30% fail within two years. One of the main reasons is that they don't have a clear and specific target market. They try to appeal to everyone, but end up attracting no one. That's why focusing on a...
Believe it or not, a mug isn't just a mug; it's a marketing marvel waiting to boost your business. Custom coffee cups might seem like a simple accessory, but they're at the forefront of a branding revolution. In a world where big players dominate, your small business...
While digital marketing and email campaigns have a vital place in business, studies show that they are not as memorable as print marketing. Studies show that 56% of consumers find physical products more trustworthy than digital information, making direct mail a core...
If you want to grow the client base for your landscaping business, advertising is crucial. Here are some essential tips and strategies to help you promote your landscaping business: Build a Professional Website Create a user-friendly and visually appealing...
As consumers, we are familiar with the concept of being marketed to. But it's not until you turn it around and consider how to market to a range of stakeholders you realise it can be like solving a puzzle. However, when it comes to B2B marketing, where strategies...