The use of branded mugs is a great way for businesses to showcase their brand in a unique and tangible way. Yet, there are many misconceptions that make businesses hesitant in purchasing promotional mugs. In this blog post, we’ll debunk these myths and address the concerns that many businesses have. So, let’s get started and take a look at why you might be hesitating when it comes to purchasing branded mugs.
Branded mugs are too expensive.
This is a common misconception that often holds businesses back from investing in promotional mugs. It’s important to consider the long-term benefits of promotional gifts like mugs.
Promotional mugs have a long lifespan. According to research, the average mug is used around 2,000 times during its life cycle. This means each mug can offer your business over 2,000 brand awareness opportunities. Other forms of advertising offer only a fleeting glance of your brand, such as online ads or e-mail marketing. Mugs are used on a daily basis, reminding customers of your business every time they use it.
Also, there are cost-effective options available for businesses looking to invest in promotional mugs. For example, ordering your personalised mugs in bulk will reduce the cost per mug. At Prince William Pottery, we offer greater discounts on larger quantities.
If you do have a limited budget, there are ways to maximise your budget. Create simple one-colour designs rather than full-colour designs. Furthermore, Prince William Pottery offers a range of budget mugs. Allowing companies to buy cheap promotional mugs whilst still high quality.
while branded mugs may have a higher upfront cost than some other forms of advertising, their long-term benefits and cost-effective solutions make them a worthwhile investment for businesses looking to increase their brand awareness and customer retention.
Branded Mugs are not relevant to our target audience:
Undoubtedly, it’s important for promotional items to align with the interests, preferences, and needs of the intended target audience. Many businesses assume that branded mugs are not relevant to their business and clientele.
It’s true that some businesses might not immediately see how mugs can fit into their branding or marketing strategies. However, the reality is that there are few businesses that wouldn’t benefit from using promotional mugs.
For example, if you run a B2B company, branded mugs make great gifts for your clients and partners. It’s a thoughtful gesture that can go a long way in building relationships. But other industries can benefit from printed mugs. A marketing or advertising agency could use branded mugs as part of a creative direct mail campaign. As customer’s inboxes become filled with different offers daily, they are becoming less responsive to them. But sending a physical mug through the post is more likely to create a sense of intrigue. They will spend more time looking at your offer. A branded mug teamed with biscuits and coffee is a surefire way to grab the attention of your customer.
With a huge array of promotional mugs in the market, there is always a mug that will be appropriate for your business. From sleek matt black mugs to sophisticated fine bone china mugs. The possibilities are endless, the only limit is your creativity.
If you’re not sure how mugs could fit into your business, take some time to brainstorm ideas with your team. Consider how you could use mugs to reach new customers, reward loyal customers, or strengthen relationships with partners and suppliers. You might be surprised at how many opportunities there are to use promotional mugs in creative and effective ways.
Our customers won’t use Branded Mugs.
This is a common concern among businesses when it comes to investing in promotional mugs. The fear is that customers will simply toss the mug aside and not use it, rendering it a wasted investment.
Follow the tips below and your branded mugs will never be cast aside!
Consider the design of the mug.
Make sure it is visually appealing and something that customers would want to use.
Consider the practicality of the mug.
Is it a size that is convenient for your customers? Does it have a comfortable handle or grip? These small details can make a big difference in how often customers use the mug.
With thoughtful design and practicality, personalised mugs can be a valuable marketing tool that increases both brand awareness and customer loyalty.
Branded Mugs Do Not Fit With Our Brand
Companies may have concerns about how promotional mugs reflect on their brand image. If they consider mugs to be generic or low-value items, they may worry that associating their brand with such products could undermine their desired positioning or perception in the market.
This does not have to be the case. It all comes down to design. One solution to this issue is to work with a design professional that can help you create a design that aligns with your brand’s image and message. These professionals have the expertise and experience to guide you in the right direction and help you choose a design that is both visually appealing and effective in promoting your business. The possibilities are endless. You can make a promotional mug fit your brand.
Remember, the goal of your branded mugs is to promote your business and increase brand recognition. By investing in creative design ideas, you can create mugs that not only serve as a useful and practical item for your customers, but also leave a lasting impression that keeps your brand top of mind.
How to ensure your branded mugs are well-received by customers.
Now that we’ve addressed some of the common concerns businesses have when it comes to investing in branded mugs, let’s talk about how you can ensure that your customers will love and use them.
Think about the design of your branded mugs. Avoid cluttered designs and opt for a clean, simple logo or message that is easy to read. If you’re struggling with ideas, consider using a graphic designer or a branding expert to help create a design that fits with your business’s brand identity.
Another way to ensure your branded mugs are well-received is to give them out at the right time and to the right people. Consider offering them as a thank-you gift to customers who make a large purchase or as a free gift with purchase. You could also offer them as a giveaway at a trade show or other event.
Lastly, it’s important to make sure that your branded mugs are of high quality. Customers are more likely to use and appreciate a mug that is well-made and durable. Choose a manufacturer or supplier that is known for producing quality promotional products. Here is a helpful guide into how to choose your promotional mugs supplier
In summary, ensuring that your branded mugs are well-received by customers requires careful consideration of the design, quality, and timing of distribution. By following these tips, you can create a promotional mug that your customers will love and use for years to come.
How Prince William Pottery Can help You.
If you’re looking for a company to produce your branded mugs, look no further than Prince William Pottery. We specialise in creating high-quality, customised mugs that are perfect for businesses of all sizes. With attention to detail and commitment to customer satisfaction, Prince William Pottery is the ideal partner for businesses looking to invest in branded mugs.
With large stocks and different decorating techniques, we are sure we can create promotional mugs that meet your marketing aspirations and budget.
Contact us today, and we can discuss the options available to you.