Blog Post

Brewing a Stronger Brand Identity with Branded Full Colour Mugs

by | Nov 15, 2023 | Uncategorized | 0 comments

Are you looking for a way to help your brand stand out from the competition?

Years ago, this wasn’t an impossible task. As long as you had a high-quality product and strong marketing approach, you could get your product or service to the right audience.

Now, the marketplace has become exceedingly crowded. Even the best companies are finding it difficult to carve a unique niche for themselves. While traditional outreach tactics such as word-of-mouth advertising are still useful, business leaders are looking for new and inventive ways to showcase their wares.

This is where branded full colour mugs come in! Today, we’re sharing a few of the top reasons why these are a smart marketing investment, and how we can help you create a one-of-a-kind design.

1. Tangible Item

These days, there are many non-tangible ways that marketing teams can spread the word about a brand.

They can hire influencers to wear, use, or speak about their products online. They can post on social media, create blog articles to boost thought leadership and attend trade shows to build their network.

However, one of the tenets of successful marketing is “stickiness”. If you’re unfamiliar with this concept, it simply means using strategies that will “stick” in your users’ minds long after that initial contact occurs. Distributing mugs with a company logo on them is a great way to make your outreach efforts as sticky and memorable as possible.

This is because mugs are tangible. They are physical objects that your recipients will use and look at on a regular basis. They’ll store them in their personal kitchens, or stash them in the shared company breakroom.

They’ll put them on their desks at meetings and even sip from them during Zoom calls. The more they handle these objects, the more they’ll remember the images that they contain. Imagine how much of an impact you could make if your company logo was the one they viewed.

2. Useful and Convenient

Most of us have arrived home from a conference, show, or company event with a tote bag full of random knickknacks. While some of them might be practical to a degree (We’re looking at you, pens and notepads), most of them wind up at the back of an office drawer or worse — in the wastebasket.

Though the stakes might be low when someone throws away a small stress ball or keychain, they’re bound to think twice before tossing a heavy, breakable mug that contains full-colour business branding. Not only are these items inherently more valuable, but they’re also useful!

Think about it: How often do you fill up a mug with coffee, tea, or hot chocolate? One study reveals that U.K. markets sell 533 million packs of coffee and 287 packets of tea each year! For many of us, a warm beverage is a daily delight, and we’re always reaching for a vessel to pour our favourite treat into.

By offering customised mugs to your current and future clients, you can instantly become a part of their daily routine. This makes them more likely to remember your brand the next time they need the product or service you offer.

4. Cost-Effective

Research shows that 38% of small businesses in the U.K. spend less than £1000 each year on marketing. In addition, 38% spend between £1000 and £5000 annually.

It’s no secret that marketing campaigns can be costly. Not only are they monetarily expensive, but they can also cut into your team’s time and productivity. Using customised mugs for your business branding is a cost-effective way to spread your message without draining your business budget.

This is especially the case when you buy your mugs from us! At Prince William Pottery, we offer beautiful, personalised mugs in bulk quantities at wholesale prices! When you go this route, you can save more as you spend more, allowing you to stock up on all of your favourite designs for upcoming events.

5. Fully Custom

When we talk about fully customised mugs, what do we mean? Put simply, you can exercise complete creative control over the final look and feel of your creation. You can even choose the exact shape and silhouette you want your mug to have!

From sleek and simple to more ornate and elegant, we have mug styles to fit every brand personality. We also offer a range of different materials, from affordable earthenware to high-end china.

You can choose to simply add your logo to the mug you select or work with our in-house team to create a one-of-a-kind style that’s all your own. Our experienced designers will help you every step of the way, and the final result will be a dishwasher-safe, full-colour, scratch-resistant print that won’t fade or wear off in time.

Investing in custom mug printing helps expand the return on your marketing investment. You can rest assured that your mugs are sturdy enough to withstand years of use, and your clients will also appreciate the durability!

6. Impressive at Events

Imagine a table full of small-scale tchotchkes. If you were attending a trade show or conference, would you feel compelled to stop and check out those wares? Chances are, you’d walk right by the booth, no matter how impressive the display might be.

Now, think about companies that offer boxes of customised mugs at their events. Even if your cabinet back home is filled to the brim with cups and saucers, you might not have a mug that’s this substantial and well-made. You’ll be much more inclined to take one or two!

When you offer branding on drinkware, you instantly elevate your presence at any company event. This is one small way to make a major impression.

Create Your Own Branded Full Colour Mugs

If you’re looking for a way to make your mark and grab the attention of your prospects, it’s time to re-think your marketing and outreach strategy. If you’re not seeing the campaign ROI you expect, consider adding in substantial swag, like our custom branded full colour mugs!

When you trust Prince William Pottery to help you make an impact, you can rest assured you’ll stand out from the crowd. Our premium-quality mugs are durable, beautiful, and built to last. Contact us today to learn more about our collections!


Related: 15 Ways to Building Authority and Connect with Prospects


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