The success rate for selling to new customers ranges from 5% to 20%. However, it rises to 60%-70% when selling to repeat customers. This highlights the importance of customer loyalty and retention for sustainable success. While acquiring new clients is vital,...
Brand loyalty is rising, with about 62% of U.K. consumers willing to pay more to buy from their preferred brands. These statistics signal a shift in consumer behaviour. As such, reducing friction in the sales process becomes even more crucial. Business owners and...
About 20% of small businesses fail within the first year while 30% fail within two years. One of the main reasons is that they don't have a clear and specific target market. They try to appeal to everyone, but end up attracting no one. That's why focusing on a...
Believe it or not, a mug isn't just a mug; it's a marketing marvel waiting to boost your business. Custom coffee cups might seem like a simple accessory, but they're at the forefront of a branding revolution. In a world where big players dominate, your small business...
Closing a sale requires proper planning and preparation, and you can only achieve success with a better understanding of your target audience and products. Before moving any further, know the problems of your targets and offer your products as solutions. The following...
If you feel like your sales are getting harder, maybe the performance of your sales team is not up to the mark. However, sales teams have to face several issues. These include economic fluctuations, changing buyers’ needs, varying buying groups, and the need to...
According to a recent study, 7 out of 10 customers will only purchase from brands that share their values and that they trust. Customers also look for brands that demonstrate a genuine interest in winning their loyalty. But, many business owners struggle to implement...
An essential tool that is most often overlooked when it comes to business is small talk. Business owners tend to underestimate the power it has. It involves the art of creating connections and building and maintaining relationships while making that important initial...
You’re aware that promotional gifts can help your business. You’ve read about it many times before, but have you ever considered why they work? Today, we’ll dive into the psychology of promotional gifts, specifically promotional mugs. You’ll see exactly how...
Hey there, savvy small business owners! Today, we're diving into the exciting world of sales and exploring the process of building relationships. After all, who said business couldn't be fun? We'll unravel the mysterious stages of the customer journey and discover how...