Blog Post

7 Things Great Brands Do: A Comprehensive Guide

by | Dec 11, 2023 | Branding, Marketing | 0 comments

Prepare to be stunned: The secrets behind the world’s most successful brands aren’t locked away in a high-security vault or known only to a select few insiders.

In fact, many of these strategies are hiding in plain sight, just waiting for you to seize them and transform your brand into a household name.

Even branded mugs can spark a conversation about your company at the coffee table! So you don’t need a bottomless marketing budget or a Soho advertising firm to create a brand that resonates deeply with your audience.

In the next few minutes, you’ll discover seven game-changing tactics that the best brands employ to capture hearts, minds, and market share. So, grab a cuppa and settle in; we’re diving deep into the makings of a great brand.

1. Know Their Audience Inside-Out

Understanding your audience is not just good business practice; it’s a cornerstone of brand excellence. Great brands treat this as both an art and a science.

They employ a cocktail of quantitative and qualitative research methods to get to the very core of who their customers are. From traditional surveys and focus groups to modern tools like social media analytics and heat maps on websites, they leave no stone unturned.

But they don’t stop there. These brands go beyond the surface-level data. They’re not content with just age, location, or gender demographics.

They delve into understanding:

  • Shopping behaviours
  • Seasonal trends
  • Lifestyle choices
  • Emotional triggers

By comprehensively understanding their audience, these brands can tailor every aspect of their business (from products to marketing messages) just so, hitting the mark each time.

2. Create Emotional Connections

Tugging at the heartstrings is a refined skill, and it’s not exclusive to the domain of Hollywood. For impactful brands, evoking emotions isn’t just an option; it’s a core strategy. They understand that emotions are one of the most potent triggers for consumer actions, be it a purchase, a share, or even a word-of-mouth recommendation.

Great brands meticulously craft their campaigns to trigger specific emotional reactions. Whether it’s inducing a sense of joy through a holiday-themed advertisement or fostering nostalgia with a throwback post, the aim is to connect on a level deeper than just product features or price points.

The emotional bonds that these campaigns create are often the catalyst that transforms a mere browser or casual follower into a loyal customer. And once you’ve built that emotional tie, you’ve essentially laid the foundation for a long-lasting relationship with your audience.

3. Make Quality a Priority

Quality is more than a buzzword; it’s a philosophy that permeates every aspect of a great brand. From the initial stages of product design to the user interface of their website, to the tone and responsiveness of their customer service, every touchpoint with the consumer is an opportunity to showcase quality.

Brands that get this right understand that every interaction contributes to the consumer’s perception of their brand. When you focus on quality, you’re sending a powerful message: that you respect and value your customer’s time, money, and experience. And in turn, they’ll respect and value your brand.

4. Be Consistent: But Not Boring

Consistency is the secret sauce to strong branding. When people interact with your brand (whether it’s on your website, in stores, or through your products) they expect a consistent experience.

The logos, colours, tone of voice, and even the layout of your social media posts should feel like they’re part of the same family. This helps people recognise you and feel comfortable around your brand.

But hold on, consistency doesn’t mean predictability! Great brands manage to keep things fresh. They surprise their audiences with new offerings, special deals, or limited editions.

While the core message remains unaltered, these little twists keep the audience engaged and excited. Remember, consistency builds recognition, but novelty sparks interest.

5. Add Value Through Education

You might wonder how education fits into the branding equation. Well, think about it: people love to learn.

Whether it’s a cooking tip, a DIY project, or financial advice, consumers appreciate brands that can teach them something valuable. Great brands often provide useful guides, host webinars, or share articles related to their industry.

But the magic happens when you educate your audience in a way that seamlessly ties back to your brand. You’re not just making your customers smarter; you’re building a relationship based on trust and value.

The next time they need something in your niche, who do you think they’ll turn to? Yep, the brand that educated them.

6. Go Beyond the Sale

The notion that the customer journey ends with a transaction is foreign to great brands. Far from it-the sale is just one milestone in a much longer, more enriching journey.

Beyond offering quality after-sales service, these companies have refined systems for customer engagement. Whether it’s personalised follow-up emails, customer rewards programmes, or satisfaction surveys, they consistently roll out efforts to make their customers feel not just heard, but deeply valued and appreciated.

It’s not a one-time deal for them. It’s a sustained, ongoing relationship aimed at creating a legion of brand advocates.

7. Use Promotional Products Wisely

Ah, the humble branded mug, or any promotional item for that matter, serves a bigger purpose than you might think. These aren’t just everyday objects; they’re miniature billboards that reside in the personal spaces of your customers, like their kitchen counters or office desks.

It’s akin to having a silent salesperson subtly reminding them of your brand every day. While they might seem simple, promotional products (like branded mugs) are powerful tools that should be integrated into your broader branding strategy. They keep your brand at the top of customers’ minds, making them more likely to return and even refer others.

A Toast to Branded Mugs and Beyond

There you have it! Seven sterling strategies that the world’s most successful brands use to make a lasting impact.

You don’t need to break the bank or hire a swanky Soho advertising firm to make your brand shine. It’s all about knowing your audience, making meaningful emotional connections, offering top-notch quality, and adding value wherever you can.

And let’s not forget the power of promotional items like branded mugs; they do more than just hold your tea. At Prince William Pottery, we supply high-quality branded mugs in bulk. Click here to learn more.


Submit a Comment

Your email address will not be published. Required fields are marked *