Over 68% of businesses say brand consistency has contributed to revenue growth of 10% or more. Simply put, it pays to invest in your brand, and it’s a great idea to do so in more ways than one.
For example, have you considered the power of corporate branded mugs? These simple promotional items can impact your visibility, both locally and globally. They’re a cost-effective and creative way to leave a lasting impression on your customers.
Plus, corporate branded mugs come in various shapes and sizes. This makes them the perfect promotional product for any business, big or small.
Have we sold you on the benefits? Are you ready to use this powerful marketing tool and watch your business grow? If you’re unsure where or how to start, here’s what you need to know!
Corporate Branded Mugs vs. Other Branded Products
Before diving into the benefits of promotional mugs, it’s helpful to answer one big question: Why mugs?
Corporate branded mugs are more beneficial than other branded products because of their versatility and durability. After all, who doesn’t use a mug regularly? Even non-coffee drinkers use mugs for tea and other drinks.
Compared to other corporate branded materials, such as keychains or pens, mugs also have a higher perceived value. They are larger, often made with better materials, and can be used daily. People tend to hold onto them instead of throwing them away, which means they can have a longer-lasting impact on your brand awareness.
They’re also cost-effective. Buying in bulk can often reduce the per-unit cost, and the advertising space on a mug is larger than on small items like pens. The result? You maximise your marketing budget with a single, long-lasting investment. Discover 9 unique corporate Christmas gift ideas to make your brand stand out this year.
The Benefits of Corporate Branded Mugs
From boosting brand recognition to increasing sales, the benefits of corporate branded mugs are numerous. Understanding these benefits can help you see how they fit into your larger promotional marketing strategy. So, let’s walk you through a few!
Practicality and Everyday Use
One of the greatest benefits of branded mugs is their practicality and everyday use. Simple and functional, mugs are used daily by people from different walks of life. From office workers to students, homemakers to celebrities, everybody needs a mug to hold their beverages.
As with other high-quality promotional products, when people use them at home, in the office, or at social gatherings, they act as a form of advertising. The more people see your logo or design, the more they become familiar with the brand, and the more likely they are to become customers themselves.
Customisation and Brand Consistency
Consistent branding is key to building brand recognition and loyalty. If your promotional items don’t accurately reflect your brand’s image and message, it can lead to confusion and a disconnect between your business and potential customers.
Customisation options for corporate branded mugs offer a unique opportunity to showcase that brand identity. Logo placement, font choice, and colour scheme are just a few options to make your branded mugs stand out.
Cost-Effectiveness and ROI
Cost-effectiveness and ROI are two of the most important considerations for any business promoting its brand. Unfortunately, most marketing strategies require a lot of time before you start seeing any ROI.
Branded merchandise like mugs are somewhat different.
Unlike other promotional products such as t-shirts or hats, mugs offer a longer-lasting impact. This is because people will use them every day. They have a longer shelf life than other promotional items.
Plus, they provide a constant, daily reminder of your brand’s image, logo, or mission.
Think about it. Every time someone opens their cabinet, they’ll see your logo. You’d have to invest lots of money to get that exposure on platforms like Facebook or Google.
Building Brand Awareness and Loyalty
Building brand awareness and loyalty can be game-changing for any business. Establishing a strong brand presence through consistent use makes it easier for customers to recognise and remember your brand.
This recognition grows into trust and, more importantly, promotes customer loyalty. With that loyalty, your customers can become your biggest advocates, promoting your brand to their friends, family, and social circles.
However, building brand awareness goes beyond having a recognisable logo or catchy slogan. It involves creating an emotional connection with your customers. This emotional connection could be as simple as sharing the same values or interests.
When your customers feel an emotional attachment to your brand through merchandise, it helps foster long-lasting customer loyalty. They believe in what your brand represents. As a result, they are more likely to return to your business for repeat purchases, which can increase your revenue and ultimately lead to your enterprise’s growth.
Expanding Reach on a Global Scale
Today, eCommerce has become an indispensable part of our lives. International trade allows entrepreneurs to sell their products to customers worldwide.
However, it’s often costly to send larger items overseas. You know what’s not that expensive to make and ship to international partners or potential clients?
That’s right! Custom mugs! Even small businesses can send their mugs to customers in far-reaching corners of the world without having to spend a fortune on traditional advertising or marketing.
Why invest that much time and energy into global growth? Expanding reach on a global scale opens up new avenues for growth. It also allows businesses to diversify their clientele.
By breaking into international markets, businesses like yours can forge relationships with customers without access to their products. These new relationships can also foster brand loyalty and generate positive word-of-mouth recommendations.
Get Branded Merchandise
The bottom line is that when it comes to promoting your business, corporate branded mugs are an effective and affordable way to get your message in front of potential customers. Not only do they increase brand recognition, but they also create a positive association with your company in the minds of those who use them.
If you’re ready to invest in promotional mugs, we can help. Here at Prince William Pottery, we take great pride in producing quality branded mugs for businesses of all sizes. With our bespoke design service, we can ensure that your mugs accurately reflect your brand and message.
Ready to get started? Browse our available corporate branded mugs. Or contact us with any questions regarding personalisation or pricing!