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10 Steps to Create a Complete Marketing Strategy in 2024
Marketing is the backbone of any thriving business. It serves as the driving force behind its growth and visibility. A successful marketing strategy can get people to take notice of brands, sparking interest, building awareness, and fostering lasting connections. The...
Battle of the Swag: Promotional Mugs vs. Promotional Pens
It's no secret that you need to get your name out there to do better business. In fact, about 71% of consumers aren't likely to shop with you if they don't recognise your brand, even if you can demonstrate superior quality. There are endless ways to promote your...
How to Reduce Friction in Your Sales Process
Brand loyalty is rising, with about 62% of U.K. consumers willing to pay more to buy from their preferred brands. These statistics signal a shift in consumer behaviour. As such, reducing friction in the sales process becomes even more crucial. Business owners and...
What Is a Marketing Funnel?
In the business world, every brand vies for attention in a sea of competitors. But there are definitely some brands who seem to have figured out how to turn heads more than others. Have you ever wondered how some small businesses effortlessly attract and engage and...
Micro Niching: How Going Smaller Can Get Bigger Results
About 20% of small businesses fail within the first year while 30% fail within two years. One of the main reasons is that they don't have a clear and specific target market. They try to appeal to everyone, but end up attracting no one. That's why focusing on a...
Taking the Mug Route: An Unconventional Guide to Conventional Sales
Believe it or not, a mug isn't just a mug; it's a marketing marvel waiting to boost your business. Custom coffee cups might seem like a simple accessory, but they're at the forefront of a branding revolution. In a world where big players dominate, your small business...
Why Create a Direct Mail Campaign?
While digital marketing and email campaigns have a vital place in business, studies show that they are not as memorable as print marketing. Studies show that 56% of consumers find physical products more trustworthy than digital information, making direct mail a core...
Best Way to Advertise Your Landscaping Business: Essential Tips and Strategies
If you want to grow the client base for your landscaping business, advertising is crucial. Here are some essential tips and strategies to help you promote your landscaping business: Build a Professional Website Create a user-friendly and visually appealing...
Best B2B Marketing Strategies in 2024
As consumers, we are familiar with the concept of being marketed to. But it's not until you turn it around and consider how to market to a range of stakeholders you realise it can be like solving a puzzle. However, when it comes to B2B marketing, where strategies...
Why Advertise Your Business: 9 Compelling Reasons to Boost Visibility
If you want your business to thrive, you've got to let the world know you exist. It's time to embrace the magic of advertising, where creativity meets commerce, and your brand becomes the rockstar it was born to be. But why should you bother spending all that money,...