If you want your business to be as successful as possible, you need to engage in brand awareness. This is the act of building a brand and then presenting it in ways that it becomes familiar to the public.
What you might be wondering, though, is how to build brand awareness. There are many different ways to go about this, and we’re going to discuss several of them below. Without further ado, here’s how to create brand awareness for your brand.
Make Sure Your Branding Is On-Point
First and foremost, you need to make sure your branding is on point. You need to establish a memorable identity that accurately represents your company.
First, make sure you have a designated logo. The logo can make all the difference in the world. Think of the impact that the McDonald’s ‘Golden Arches’ have had.
You should also create a colour scheme and stick with it. Use no more than 3 colours, with 2 of the colours being the primary ones and the third being an accent colour. For instance, McDonald’s uses red and yellow as its primary colours and white as its accent colour.
Finally, create slogans that sum up your company. McDonald’s (to keep things consistent) is popularly known for the slogan “I’m Lovin’ It”. That one slogan makes people think of McDonald’s and thus helps to bolster its sales and reputation.
Once you’ve established a brand, keep it consistent from marketing material to marketing material. If you deviate, you’ll confuse people and thus hurt your chances of spreading awareness.
Create Social Media Channels
In this day and age, if a company wants to spread awareness of its brand, it needs to be on all of the popular social media channels. This includes Facebook, Instagram, TikTok, and more.
Posting consistently on these channels enables your company to gain more followers. The more followers you have, the more familiarised your brand becomes, and the faster it spreads.
When posting on social media, use a mix of images, videos, memes, and statuses. Try to provide value in your posts and, with time, your brand awareness will grow.
Find Partnerships
A great way to boost yourself on the scene is to engage in partnerships with other companies. This way, you gain instant access to their target audience. Once this occurs, awareness of your brand will inevitably spread.
For instance, you could sponsor a local sports team. In doing so, they might, for instance, post your company’s logo in their stadium or arena.
Or, you could work together with another company to make a product. Sell this product with joint branding and you’re sure to create a lot of buzz around both of your companies.
To find partnerships, you simply have to do the legwork. Scour social media sites for companies that are at your level and send messages or emails to their owners. If you’re persistent enough, you’re bound to snag a beneficial partnership.
Hand Out Branded Products
Another thing you can do to build brand awareness is to hand out branded products. There are all sorts of products that you can brand with your company’s logo. Your best bet is to make these products practically useful so that there’s a good chance of people actually using them on a day to day basis.
Mugs, cups, and other such receptacles are great for spreading brand awareness. After all, everyone drinks something at some point. If your branded mug is lying around in their house, they might very well grab and use it, thus exposing their mind to the existence of your brand.
Now, how do you get branded products into these people’s hands? Handing them out at festivals, fairs, conventions, and the like is usually a solid solution. You can also send them to paying customers as an added bonus for the purchase they made.
Their key is to simply get them into the possession of human beings, preferably those who would appreciate your product or service. They won’t all become customers but some of them will and, in the end, that’s what matters.
Send Out Sample Products
Sell products, specifically? If so, you can gain some initial traction by sending products out to random consumers for free.
If they use these products and like them, they’re bound to remember your brand and do business with your company in the future. They might even tell their friends and family about your product, further spreading the awareness of your brand.
Use social media to find potential customers and then ask them if they’re interested in a free sample. If they are, get their address information and send it over.
Start a Podcast
One last tip on how to increase brand awareness for a small business is to start a podcast. Now, this is obviously an intensive endeavour. However, if you put out a quality production, you could reach countless numbers of rabid customers.
Ideally, you’ll centre your podcast around your business’s niche. For instance, if you sell dog food, you could centre your podcast around dogs (though you don’t have to be that strict about it).
By doing this, you’ll attract followers who might be interested in buying your product. If they become regular listeners, they’ll undoubtedly grow accustomed to your brand, and will think of you when it comes time to buy a product of your kind.
And That’s How to Build Brand Awareness
And there it is, that’s how to build brand awareness and how to create a brand awareness campaign. As you can see, there’s a lot that goes into building a brand and spreading it around for the public to see. Use these many marketing ideas and you’re sure to see your brand grow.
Are you looking to spread brand awareness through branded products? If so, we here at Prince William Pottery are the ones to see. We specialise in creating customised branded mugs and have a variety of styles to choose from.
Learn more about our customised mugs now!
Related: Cultivating Brand Advocates in a Small Business: Your Secret Weapon for Growth
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