Blog Post

No More Cold Leads: Warming Up Clients One Mug at a Time.

by | Oct 19, 2023 | Uncategorized | 0 comments

Cold calling has just a 2% success rate these days, making it a time-consuming task that’s not guaranteed to yield results. Instead, if you want to “warm up” your “cold leads,” you might consider investing in promotional products like custom mugs.Business branded mugs are small yet mighty objects that can make a massive impact on your potential clients. Not only do they spread brand awareness, but they also serve as a constant reminder of who you are and what you do.

If you’re new to custom mugs and how to use them, follow along as we explore how business branded mugs can take your marketing strategy to the next level and help you win over more clients – one mug at a time!

What Are Business Branded Mugs?

Business-branded mugs are exactly what their name implies – mugs that are branded with a particular company’s name, logo, or message. These mugs are a popular promotional tool for businesses looking to make a lasting impression on potential clients. They can be used in a variety of settings, such as the following:

  • Giveaways at trade shows
  • Part of corporate gifts
  • Incentive for employees

Whether you give them away as gifts, use them in your office or shop, or sell them as merch, business-branded mugs can help warm up your clients and positively impact your brand image. Plus, who doesn’t love a good mug of hot cocoa on a cold winter day (especially in the UK)?

Benefits of Custom Mugs

Custom mugs are more than just a vessel for your morning cup of Joe. They’re a powerful marketing tool that can help you promote your business, boost brand recognition and generate warm leads. Here are some benefits of using custom mugs to send to potential clients or leads.

Show Appreciation with a Personal Touch

Sending a custom mug is a thoughtful gesture that shows that you value their business. It’s a simple yet effective way of saying “thank you” for their time and consideration. Plus, the added personalisation makes the gift feel more special and memorable (and ensures they’ll think of your brand every time they reach for the mug to take a sip).

Boost Brand Visibility and Recognition

A custom mug is essentially a mini billboard for your brand. As mentioned above, every time the recipient uses the mug, they’ll be reminded of your business. Plus, using the mug at work or around others can spark conversations and potentially lead to more referrals and business opportunities.

Cost-Effective Marketing Tool

Compared to other marketing strategies, custom mugs are a cost-effective option that can provide a high return on investment. Mugs are affordable to produce and can be shipped easily, making them a great option for businesses of all sizes and budgets. Plus, if you work with a company like Prince William Pottery (that’s us!), you can get great prices on bulk orders.

Long-Lasting Impact

Unlike other marketing materials that can get lost or thrown away, mugs have a longer lifespan and can be used daily. This means your business branding will have a longer-lasting impact, increasing the chances of generating warm leads and referrals.

Tips for Creating Logo Mugs

Customised logo mugs are an excellent way to keep your brand top of mind while providing customers with a functional and fun item. Whether a small business or a large corporation, creating customised logo mugs can help you stand out from competitors and build long-term customer relationships.

However, it helps to know what you’re doing to have the biggest impact on your sales and lead generation process. Sending a low-quality mug can hurt your lead generation strategy. So, here are some tips to help you create the perfect mug.

Choose the Right Kind of Mug

When designing your mug, you first need to consider the type of mug you want. Several options include:

  • Earthenware
  • Bone china
  • Dye sublimation

Earthenware mugs are (often) the most common and affordable option, and they come in various colours and sizes. Bone china mugs are the most elegant but also the most fragile.

Choose the Right Colors

The colour of your mug is essential in creating the perfect customised mug. Make sure the colour of your mug complements your logo, and choose colours that appeal to your target audience. The colour of your mug should also be able to withstand the rigours of daily use and exposure to heat, water, and cleaning chemicals.

Logo Placement

Deciding the placement of your logo on the mug can also impact your final product’s aesthetics. Most mugs have a limited area, and you want your logo to be easily visible.

Our top tip is to place it in the centre of the mug or at the side. Another option is to wrap your logo around the mug for maximum exposure. Really, it depends on your logo or the image you’re using to promote your brand.

Mug Printer

Finally, choosing the right mug printer ensures your business branded mugs are high-quality and long-lasting. Always select a reputable and experienced mug printer who uses high-quality inks and printing techniques for your customised logo mugs. Make sure to ask for a sample before placing a bulk order.

How It Works

Ready to get started but don’t know how it works?

At Prince William Pottery, we use heat-resistant ceramic inks to print your design onto the mug and then bake it at an incredible 800 degrees centigrade so the ink melds perfectly with the glaze. The result is a scratch and dishwasher-proof mug that will put a smile on your customers’ faces for years.

Screen printing is perfect for adding bold, vibrant colours to your design, and our machines ensure precision and speed. Plus, with our printing and dispatch service, your customised mugs can be in your hands within just 48 hours!

Promote Your Business

Want to warm up those cold leads and start sipping your success? Get business-branded mugs right here at Prince William Pottery. Our range includes a variety of colours and designs to suit any taste, from earthenware mugs to fine bone china mugs.

Place your order now!




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