The world of marketing is changing, the days of competing on economies of scale are gone and organisations need to leverage customer relations and economies of scope to gain a competitive advantage. Relationship management leads to greater value creation through a...
At Prince William Pottery, we have been screen printing mugs for over 40 years. Screen printing is a tried and tested process which yields great, long lasting results for decorating mugs. But what is the secret to creating a quality screen printed promotional mug?...
There are many variables in creating high quality printed mugs, we take a look at how the screen mesh can impact your promotional mugs. The screen printing process has been used for decades but there are many variables to the process which determine whether the print...
To use the dye sublimation process on mugs a coating must be applied to the outer surface of the mug, we take a look how promotional due sub mugs are coated ready for us to decorate your branded mugs. In previous blog posts we have discussed how promotional mugs are...
There are many decoration techniques for branded and custom mugs, we take a look at the dye sublimation process and see how it works. There are many methods of branding promotional products like mugs, but one of the most popular techniques is dye sublimation. But what...
Prince William Pottery is embracing the future and has completed an ambitious investment to meet the demands of customers Prince William Pottery has embarked on an ambitious investment programme to expand its warehousing facilities. A modern 6,500 square feet...
Prince William Pottery has a long tradition of producing ceramics to commemorate the great moments of British history and indeed global events. From the coronation, jubilees, births and marriages of the British Royal Family. These have been exceptional moments in the...
To create the perfect promotional mug for your company there is a complex manufacturing process involved. At Prince William Pottery we have been visiting our global suppliers of blank earthenware mugs to discover the the journey of our humble mugs from our partners in...
We have all seen the headlines about the enormous environmental consequences caused by single-use plastics. A recent study found that more than 4.8 million metric tons of plastic waste enter the oceans each year and that the figure could be as high as 12.7 million...
The role and nature of interactions between brands and their customers have interested marketers for decades, with interactions affecting customer attitudes and purchasing intent. But over the past decade due to the rise of social media and other digital channels the...