There’s so much that goes into marketing, it can get overwhelming. How can businesses ensure that they have all of their bases covered?
Branded gifts are one aspect of marketing you might be missing out on. But how do you make sure they’re actually working for you, and you’re not just wasting money?
Read on to find out how to use promotional gifts effectively.
Choose the Right Promotional Gifts
Selecting the right promotional gifts and using them effectively can significantly impact your ability to market your business.
Define the goals you want to achieve with your promotional gifts. Whether it’s increasing brand awareness, driving website traffic, boosting sales, or improving customer loyalty, having clear objectives will guide your choices.
Opt for items that align with your brand and are practical for the recipients. Consider items like branded apparel, tech accessories, stationery, or eco-friendly products that your audience can use in their daily lives.
Mugs are always a good option. They’re practical, and they help show off your business’s commitment to sustainability.
Show Off Your Branding
You’ll want to ensure your branding is prominently featured on your branded gifts and that it’s consistent.
Create promotional gifts that embody your brand’s style and message. Ensure that the design, colours, and logo all look as they should.
Design the packaging of promotional gifts to complement your brand. Use your brand colours, logo, and messaging on the packaging to create a cohesive and professional look.
Focus on Within
While it’s important to spread your branded products to your customer base, you shouldn’t neglect your own employees. They can help advertise your business, too!
But you’ll want to ensure that the branded materials your employees receive make them feel more special than the general population.
Personalise promotional gifts for employees by adding their names or initials. A personalised touch makes the gift feel exclusive and demonstrates that you value and appreciate each individual.
Welcome new employees to the organisation by presenting them with promotional gifts during the onboarding process. It helps them feel a sense of belonging from the very start and sets a positive tone for their journey with your company.
Use the Right Occasions
Timing is everything when it comes to marketing, and distributing branded items is no exception.
You may want to use the holiday season to your advantage. Aligning your gifts with the occasion can boost brand visibility and consumer engagement.
They can also help customers build an emotional connection with your brand, since they’ll associate the item with a positive time in their life.
Celebrating product launches or company anniversaries with promotional gifts can generate excitement and brand loyalty.
Offering exclusive branded merchandise related to the event can create a sense of exclusivity and appreciation among customers and stakeholders.
If you’re attending a big corporate event, don’t forget to bring along your promotional items. You can give out your mugs at a trade show, for example.
Engaging attendees with well-designed merchandise not only attracts traffic to your booth but also leaves a lasting impression, encouraging potential leads and business opportunities.
Spread the Word
Branded products are a good way to market your business since they tend to do a lot of the marketing work for you.
One good way to do this is to link up your branded giveaways with a specific marketing campaign.
Ensure that the promotional gifts align with your objectives. Whether it’s increasing brand awareness, driving sales, or boosting customer loyalty, the gifts should support and enhance the campaign’s purpose.
Use promotional gifts as part of limited-time offers during your marketing campaigns. This creates a sense of urgency and encourages swift action, driving higher engagement and conversion rates.
Run social media contests where the promotional gifts are the prizes. Encourage audience participation, sharing, and tagging, expanding your reach and creating excitement around your brand and the campaign.
Share User-Generated Content
Leveraging user-generated content effectively is a powerful way to enhance the impact of promotional gifts.
Prompt recipients of promotional gifts to engage with your brand by sharing their experiences. Encourage them to post photos, videos, or reviews of the gifted items on social media or other platforms.
Encourage recipients to share pictures of the promotional gifts using a designated hashtag. This not only showcases your branding to a wider audience but also allows for user-generated content.
Integrate UGC featuring the promotional gifts in your email marketing campaigns. Share stories, images, or testimonials to engage your subscribers and encourage further interaction.
Motivate users to share UGC by organising a contest where the best submissions have a chance to win additional prizes. This further incentivizes engagement and participation.
Recognise and thank those who contribute UGC. Express appreciation through public acknowledgements, discounts, or exclusive offers. This helps create a stronger sense of community and brand loyalty.
Chart The Effect
Once you’ve started using custom gifts to promote your business, make sure you track the impact it’s having on your marketing.
Monitor social media platforms for mentions, shares, likes, and comments related to the promotional gifts. Analyse how gifts contribute to increased engagement and brand visibility.
Gather feedback from customers who received promotional gifts using surveys, emails, or follow-up calls. Evaluate their perception, satisfaction, and overall experience to understand the impact on customer sentiment.
Keep an eye on your ROI. You don’t want to spend more on promotional items than you’re getting back, even if it takes a while.
Consider the long-term impact of promotional gifts beyond the campaign period. Evaluate if the campaign has resulted in sustained brand awareness, increased customer loyalty, or ongoing engagement.
Based on the insights and data collected, identify areas for improvement and optimization in future promotional gift campaigns.
Use the results to refine strategies. That way, you’ll be able to improve your return on investment in the future.
Start Using Promotional Gifts Today
There are a lot of ways you can use promotional gifts to help your business succeed. Now that you have the basics down, you can start designing promotional products that make your business stand out from the rest.
Are you ready to get started? Prince William Pottery can help you craft the perfect branded mugs to help take your business to the next level.