Most business owners remember the 2008 crash. House prices fell, many faced redundancy, and businesses struggled as people tightened their belts. Hyundai, however, did something unusual to respond to this downturn. They created a marketing campaign offering to buy...
If you want your business to be as successful as possible, you need to engage in brand awareness. This is the act of building a brand and then presenting it in ways that it becomes familiar to the public. What you might be wondering, though, is how to build brand...
We all have different tastes when it comes to our favourite coffee. Yours might be a strong espresso. Or a double espresso if you're not a fan of sleep. It might be a flat white, a cappuccino, a latte or the ever-fashionable pumpkin spice. But whatever your coffee...
Like a well-built house, the construction industry stands on a solid foundation. But what separates a good construction business from a great one? Advertising. Yes, you read that right! Leveraging the best places to advertise your construction business can catapult...
Advertising your business is sometimes about being in the right place at the right time. You might be sitting beside someone on the train struggling with a problem. And there you are, ready to start a conversation about how you are a life coach and have the perfect...
Employee recognition gifts are a thoughtful way for employers to express appreciation for their employees' hard work, dedication, and achievements. Choosing the right gifts can boost morale, increase employee engagement, and contribute to a positive work culture. But...
There's so much that goes into marketing, it can get overwhelming. How can businesses ensure that they have all of their bases covered? Branded gifts are one aspect of marketing you might be missing out on. But how do you make sure they're actually working for you,...
Imagine a simple yet powerful tool that can not only grab your customers' attention but also keep your brand in their minds. Enter the enchanting world of branded photo mugs-a marketing secret that can elevate your business to new heights. We're about to spill the...
A mug isn't just a mug when it comes to business. Imagine sipping your morning coffee and promoting your brand at the same time. Sounds like a win-win, right? In this article, we delve into the untapped potential of promotional mugs as a branding tool. From the...
Are you looking for a way to help your brand stand out from the competition? Years ago, this wasn't an impossible task. As long as you had a high-quality product and strong marketing approach, you could get your product or service to the right audience. Now, the...